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Posts Tagged ‘Cameron’

What’s in a mononym?


Star-cross’d Juliet asked almost the same question. The answer is everything

Unlike her parents, Juliet couldn’t care less about her intended’s surname. Names, as far as she was concerned, were just artificial constructs. Better consider the person than their name, she declared.

Poor soon-to-die-tragically Juliet was wrong. She couldn’t escape the conventions of her time.

Yet ironically, where Juliet was referring to Romeo’s surname, Montague, it’s their Christian names which have bestowed immortality upon them. Mononymically speaking.

In connected 21st-century Britain, and even abroad, names are so much more than names. They’re brands. We connect with them in milliseconds.

How did it come to this?

How did it come to this?

Being known by your first name alone is the very pinnacle of instant, connected success: Jesus, Elvis, Bono, Moses, Banksy, Donovan, Ella, Maggie, Pele, Napoleon, Michelangelo, Galileo, Superman/woman. Whoever. Add your own. Read more…

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Pitching to run the UK Plc account


The winner was obvious enough. It wasn’t what you would call tense. But given it was ‘politics’, it was gripping enough. Kind of. A bit like motor racing used to be: you watched it for the crashes.

But there weren’t any car crashes this time. And at the end of last Thursday night, it woz Paxo what wonnit. So the System 2 thinking pundits have rationalised it. The Guardian disagreed.

Cameron and Miliband were almost the supporting acts during certain stages. Paxo meanwhile conferred bucket loads of gravitas on to the things that really mattered. They were, in order of priority: brand Paxo; then Sky. Which I thought was just a football and movies channel.

Never knowingly seen together

Never knowingly seen together on Sky

Leaning back, upwardly scrutinising a distant ceiling, Paxo nonchalantly lobbing questions left and right. First at our PM and then at the Pretender.

Both inwardly squirming but outwardly smiling as they struggled to look like men-we-could-believe-in. Leaders. Leaders who know it’s all down to appearances. First one, then the other.

And just like agency pitches, one hopeful ushered in and then out followed by another hopeful similarly ushered in and out. Sterile entrances and hygienically controlled exits to avoid any possibility of cross contamination.

Gosh, you wouldn’t want to see them getting into a fracas would you? This isn’t the BBC, you know!

Just like the agency world

Pitching to win voters’ hearts and minds isn’t that much different, in essence, to pitching for clients’ votes. Read more…

Work in progress


Q: When does being ‘barely literate’ qualify you for a job?

A: When you want to be a policeman. When you want to be an NHS doctor. When you want to be a copywriter.

Shock, horror: some police officers are ‘barely literate’ according to Tom Winsor, a lawyer, appointed by the government to review police recruitment standards.

Mr Winsor also commented on how recruitment questions were ‘very, very, very significantly harder’ 60 years ago than they are today. That’s a shedload of verys.

Form a queue

Poor Mr Ensor, who, as a lawyer, can’t be easily shocked, seems positively startled by this revelation. What world can he have been living in to be so out of touch?

The bigger question is should we be worried? As we go about our own daily grind, should we start to question why our police were ever called ‘wonderful’ by our American cousins and ‘the best in the world’ by successive British governments? Question it very, very, very hard in fact? Read more…