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Posts Tagged ‘electronic media’

Email biters bit


Surprised to read that meedja folk don’t like emails. Selling ones, that is.

Announced they’re being snowed by retailers after they bought something from them.

aaa

Curious incident of the email in the inbox

But maybe yours was one of the sympathetic 132 comments agreeing with the posting person, Tom Godwin, right.

If you missed / can’t read his post it says: Retailers…..stop signing me up to daily email lists because I’ve bought something from you. Brands needs to get a more realistic view of their importance in people’s lives.

After all, while Tom is completely unknown to VnN, isn’t he directly representative of – or at least a key part of – the industry that advises clients on how they should be selling stuff to customers? You know…how and where to place their comms? And, wait for it, isn’t email on their clients’ media schedule? Somewhere?

Surprised VnN would be (again) if email wasn’t included as part of their clients’ proposed multi-channel strategies.

So why are the media’s advocates getting so het up? Is it still news to anyone that providing your email address to an organisation means they just might use it…? Read more…

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