New business: elevator pitches and Post-it Note tests

A good friend shouted at me yesterday. Rebuking me for my having described something as being so obvious that it was pointless dressing it up as useful info. Or I should say dressing it up as a fashionably useful infographic.

Well if it’s so-o-o obvious, WHY ISN’T EVERYONE DOING IT, THEN?

Do you call that friendly? Nor do I.

Anyway, when I say ‘good friend’ we’ve only actually met once. Briefly. Still that’s more than many Facebook ‘friends’ have ever met so on that basis I reckon he must be a good friend.

And when I say ‘shouted at me’, well…he didn’t really shout. He messaged me via Twitter. But he had written (keyed?) in UPPER CASE and the words themselves weren’t complimentary. As I’ve noted, above.

Yet isn’t this what friends are for? Although that’s still one mean tweet.

The ‘obvious’ infographic  which I commented on was simply superfluous. Limited ‘info’ and more ‘fog’ than ‘graphic’. Judge for yourself.

Bland content massively over-designed to create an impression of value. Like Britain’s Got Talent.

Elevated talking

As business development bods know, their job is to tell a great story about their agency. Usually in about ten seconds. Or maybe a bit longer. Depending on where you are (on the phone, on a plane, networking at a conference, in a bar) this generally involves three things: