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Posts Tagged ‘gamification’

Against all odds

13/01/2016 2 comments

Did you buy that lottery ticket?
‘Course you did.
Did you expect to win?
‘Course you didn’t.
But did you still hope to win?
Stu-u-upid question.
And you were surprised when you didn’t?
‘Course you weren’t.
Yet you still spent money on something you knew would be a waste of?
‘Course you did.

I didn't win then, either.

I didn’t win then, either.

Radio 4’s Today prog last Saturday morning featured an interview with Camelot’s marketing director, Sally Cowdry.

One of those interviews presented as news but is actually lavishly lengthy and free PR for the brand involved.

On a BBC tax-payers’ funded channel where advertising doesn’t exist, of course.

Ms Cowdry was defending the indefensible. A bit like Labour’s Corbynistas claiming  Read more…