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What’s in a mononym?


Star-cross’d Juliet asked almost the same question. The answer is everything

Unlike her parents, Juliet couldn’t care less about her intended’s surname. Names, as far as she was concerned, were just artificial constructs. Better consider the person than their name, she declared.

Poor soon-to-die-tragically Juliet was wrong. She couldn’t escape the conventions of her time.

Yet ironically, where Juliet was referring to Romeo’s surname, Montague, it’s their Christian names which have bestowed immortality upon them. Mononymically speaking.

In connected 21st-century Britain, and even abroad, names are so much more than names. They’re brands. We connect with them in milliseconds.

How did it come to this?

How did it come to this?

Being known by your first name alone is the very pinnacle of instant, connected success: Jesus, Elvis, Bono, Moses, Banksy, Donovan, Ella, Maggie, Pele, Napoleon, Michelangelo, Galileo, Superman/woman. Whoever. Add your own. Read more…